All of Us NYC Campaign
The All of Us research program is dedicated to collecting medical and lifestyle data from over one million participants to build a diverse database for the future of medicine.
Art Direction & Advertising
All of Us
Print & Web
The advertisements we created for this campaign appeared over the course of 14 months all over New York City: in subways, at bus stops, and in print and digital publications such as El Especialito, The Brooklyn Daily Eagle, and The New York Times. In total, the campaign amassed over 115 million impressions.
One of the biggest challenges of this project was how to make our advertisements feel more relatable.
We solved this by art directing over 20 photo and video shoots of actual participants around New York City in order to lend the whole campaign a more local flavor.